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  • Home
  • NEW: Agritourism Academy
    • LOG IN Agritourism Academy
    • Reviews / Testimonials
  • Membership
  • Agritourism Operator Listings
    • Farm Stays & Retreats
    • Agritourism Activities
    • NZ Farm Made
    • Tour Operators
  • For Farmers
    • Agritourism Courses
    • Agritourism Opportunities >
      • PurePods
      • Businesses for Sale
    • Agritourism Services
  • News | Media
    • Newsletter archive
  • Partners
  • Consultancy
  • About Us
    • Advisory Board
  • Contact
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The ​Agritourism Academy & Community
'Helping farmers diversify by building successful agritourism businesses'

Innovate | Collaborate | Thrive
LOG INTO THE AGRITOURISM ACADEMY
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​Starting and growing a successful agritourism business just got easier. Welcome to the new Agritourism Academy!

The Agritourism Academy is an interactive online community that'll help you start and grow a successful agritourism business.
​We'll provide you with all the training, planners & resources you need, connect you with like-minded agritourism operators, hold live sessions, and support you to stay on track.
Yes, sign my up!

Does this sound familiar?


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You're interested in obtaining high returns​ by diversifying your farm and starting an agritourism business.  You'd like to explore the opportunities and what's involved.

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​You have a great idea for an agritourism business and have spent hours researching, but don't know where to start and how to turn it into an actionable plan.

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Or, you already operate an agritourism business but you'd like to take it to the next level and build it into a more profitable business.

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You lack skills or knowledge when it comes to specifics such as pricing, marketing, social media, websites, product development, health & safety etc.

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You would love to be part of a supportive community of like-minded people to network and collaborate with, ​and share ideas.

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You wish you had all the information, expert training, tools and community to build your agritourism business in one place saving you time and money.

If this sounds familiar, you already know how difficult it can be to get quality advice and support. 
That's what inspired us to set up the Agritourism Academy.

What Agritourism Academy participants say

Amber Tyrrell
Valley Views Glamping - Kurow

"I've been a proud member of Agritourism NZ for several years, and recently joined the new Agritourism Academy. Marijke has done an incredible job setting up this course, which covers everything you need to know about running an agritourism business on a rural property. The weekly Zoom [Agritourism Connect] meetings are a highlight, offering interesting and varied topics that are directly relevant to the challenges and opportunities of running an agritourism business. The connections with other operators are invaluable. I highly recommend this program to anyone considering starting their own agritourism business."
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Louise Oskam, That Place Mountain Bike Park & Takahuri Retreats - Whanganui
"​Hi Marijke, I just wanted to let you know how much I’m getting out of and enjoying being a member of the Agritourism Academy.
You have a huge depth and breadth of knowledge on all things business and tourism, which you share so openly with us. I appreciate you holding me to account and nudging me to think wider than if I was on my own.
The Academy has brought together agritourism people from all over Aotearoa/ New Zealand. All working hard to make a go of our environment and be successful tourism operators, I love hearing about all the different business successes and challenges. Thank you."
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Janene Divers - Cascade Creek Retreat - Milton
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“I have found the Agritourism Accelerator invaluable, both personally as well as for our Agritourism business. 
We have utilised this knowledge as the Programme has continued and we are already, in a relatively short space of time, seeing an increase in enquiry, bookings and the social media following of our business.
It is a course that I would highly recommend for anyone that is wanting to upskill themselves, build on their business (or business idea in its infancy) or indeed, take their business to the next level." 
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Jana Hocken - Manawatu NZ

"Just love the forward thinking and experience of Marijke - it has been really inspirational and makes us realise and probably also reinforce all the opportunities we have for the business. Really motivated to give agritourism a try after getting involved with the Agritourism Academy."
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Jan Douglas - Cosy Country Hut - Winton - Southland NZ
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"I'm so pleased to have joined the Agritourism Academy.
I now have focus, direction,  information,  ideas, a place to safely ask questions,  comradery of others doing the same thing at the weekly Agritourism Connect sessions,  and, an available facilitator who has immense knowledge and skills."
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Rachel Bartrum - Lynton Downs Farmstay- Kaikoura NZ
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"Thank you for a great course , it reaffirmed things we were already doing, a lot of which we had worked on with Marijke earlier in a consulting capacity, and has helped us focus and identify areas we need to spend more time on to grow the business"
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Nic & Greg Ruddenklau
The Little Red School House - Golden Gully Farm, Oamaru  

​"The Agritourism Academy has helped us to have an intricate look at all aspects of our agritourism operation and make changes to create a more sustainable, marketable and profitable business." ​
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So, what's included in the Agritourism Academy?

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Agritourism courses

  • The 3-month Agritourism Accelerator START
  • A series of monthly in-depth Agritourism PRO short courses and tutorials on relevant topics.
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Live calls 

Weekly live zoom calls relating to specific topics , connect with others and Q&A.
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Agritourism Community

Connect with a supportive community of like-minded people, ask questions, get feedback and collaborate.
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Expert interviews

Bi-monthly interviews with experts in their agritourism-related field, from marketing to social media, pricing and health & safety, to highly successful agritourism businesses and more. Learn from the best!
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Resource library

Planners, templates, tutorials, tips, links and resources.
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Discounts

  • Discounted in-person events and conferences
  • Discounts to agritourism-related services. Click here for more info
  • Partner discounts

Your investment: less than the price of a few bookings!

Get instant access to the Agritourism Academy & Community; start learning and networking today to accelerate your business growth.

Join the Agritourism Academy & Community (START & PRO)

NZ $690 + gst per quarter
OR NZ$ 1.980 + gst per year + BONUS*

You'll receive over $6,500 of value!

​
What is it?
The Agritourism Academy is an interactive online community that'll help you start and grow a successful agritourism business.
​We'll provide you with all the training, planners & resources you need, connect you with like-minded agritourism operators, hold live sessions, and support you to stay on track.​

Who is it for?
People who are serious about starting and growing their agritourism business and want more support, more in-depth training and tutorials, sessions with expert speakers, ongoing support and connect with others.

How does it work?
With your yearly subscription, you'll have access to all the content of the Agritourism Academy (incl. START course - on the right), be part of a supportive online community, and new in-depth training courses each month.
​Connect with others through the weekly interactive online Agritourism Connect sessions.
​
What’s included?
  • Yearly subscription that includes ALL content of the Agritourism Academy (including the full START course,)
  • Regular new in-depth courses and tutorials on more in-depth topics such as marketing, website development, Qualmark, health & safety, email marketing, social media etc.
  • ​Weekly Agritourism Connect live zoom sessions (min. 40 sessions per year) (value: $2,000)
  • Comprehensive resource library
  • Free Agritourism NZ Membership. website listing and member benefits & discounts. CLICK here for more info.
  • Member discounts to events

BONUS: Free 1 hour of consultancy service valued at $275+gst

​Included in your membership:
The 3-month ​Agritourism Accelerator START course 

​What is it?
A complete 3-month course covering the fundamentals of planning, starting and growing an agritourism business.

Who is it for?
Farmers and land-owners who are interested in setting up or growing a successful agritourism business, want to set up a plan and increase their knowledge of the basics of running an agritourism business.

How does it work?
This 3-month course provides you with fortnightly modules, an extensive resource library and connect with other agritourism business through the weekly Agritourism Connect sessions.

Topics covered:
  • The Agritourism Business & Marketing Success Planning system 
  • Marketing your agritourism business
  • Pricing
  • Elements of a successful website
  • Health & Safety
  • Developing a content plan
  • And more!

What’s included?
  • The full 3-month course
  • Agritourism Business & Marketing Planner
  • Fortnightly modules
  • Fortnightly live zoom Q&A Café
  • START resource library 
Yes, sign me up!

Topics covered in the
Agritourism Accelerator
​START​

  • Developing an actionable business and marketing plan for your agritourism business
  • Agritourism business models - what works for you?
  • Agritourism trends (NZ and international) - what are customers looking for?
  • Agritourism case studies / success stories
  • ​How does the NZ tourism industry work?
  • Marketing: where, how and how much to spend (incl. digital marketing, social media, website, content marketing, systems etc.)
  • Agritourism product development – assessing your farm for agritourism, identifying & maximizing opportunities on your farm​​
  • Pricing & distributing your agritourism business
  • Working with inbound tour operators and wholesalers)
  • Health & Safety, compliance etc.
  • Qualmark - what is it?
  • ​How to grow your agritourism venture 
  • Keys to agritourism business success 

And much more!

Topics covered in the
Agritourism Accelerator
​PRO

  • Quarterly planning sessions to stay on track
  • In-depth mini-courses / tutorials to master the skills needed:
  • Social media tutorials
  • How to set up email marketing
  • How to develop your own website 
  • How to develop quality content for your marketing (with in-depth tutorials) 
  • Your Qualmark application & documentation
  • Working with the NZ Tourism Sustainability Commitment
  • How to develop an amazing customer experience
  • How to become a great guide (for guided tours)
  • In-depth tutorials on different international markets (what are different nationalities looking for, how to cater for their individual needs)
  • How to grow your international markets
  • How to grow your domestic market
  • Cooperative marketing & partnerships: how to put packages together withing your own business and with others
  • Employment and other operational aspects of the business
  • Ongoing product development

And much more!

About

Hi, I'm Marijke Dunselman, the founder of Agritourism NZ and the Agritourism Academy. Over the past 26 years, I've worked with hundreds of (agri)tourism operators as a consultant and trained thousands. The best part of my role is seeing people build successful (agri)tourism businesses and achieve their goals.  
Click here for more info on my background.

I am also passionate about bringing people together to network, collaborate, share ideas and learn from each other. The Agritourism Academy & Community is the perfect place for this!

During the programme, we work with a range of experts in their field, from marketing, health & safety, finance, customer experience and more.

I can't wait to meet you and help you start and grow your agritourism business. If you have any questions, don't hesitate to contact me: [email protected].
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Click to read more about Marijke's background
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Not sure if the Agritourism Academy is right for you?

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Who is the Agritourism Academy for?

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​Farmers and land owners who are interested in learning how to set up an agritourism venture on their farm (agriculture, horticulture, vineyards etc.) to diversify their farm income.
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Farmers and agritourism operators who’d like to be part of a supportive network of like-minded people.​​
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People who may already operate accommodation or an activity (or both!) on their farm and want to grow their business and income.
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Businesses who are interested in partnering with agritourism operators in developing a tourism product/package on someone else’s farm.
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People who are self-starters and want to take action in setting up or growing their business and learn new skills. We provide the training, you still need to do the work! But we're here to support you.
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Who is the Agritourism Academy not for ?

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​If you’re looking for a quick fix and not committed to dedicate time to your agritourism business. Building a successful business takes time and effort.
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Idea chasers: People who are constantly chasing the next idea and never get anything off the ground, we’re not the right choice for you. Setting up a new business takes focus and commitment.

Frequently Asked Questions

How much time does the agritourism academy take each week?
It's recommended to set a couple of hours aside each week to work ON  your business. Ideally, this is a set time a week so it becomes a habit to work on your business that day. 
What if I can't attend the live sessions?​
All courses are pre-recorded and 'drip-fed' to avoid information overload and you have access to them as soon as they become available.
Some of the live 'Agritourism Connect' sessions are recorded, but many are not for member confidentiality reasons. A summary of main points will be published weekly, though.
As there are many weekly and fortnightly sessions you can join, you'll have plenty of opportunities to connect with others. You can also ask questions and feedback through the member page.
What happens if i decide to cancel my membership ?
You can cancel your membership at any time. Once cancelled you’ll retain access to the site for any remaining time paid for, after which you’ll lose access to all of the content, community and live sessions.
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We will also be taking suggestions for topics though, so if you feel like the membership is missing something, let me know and we may be able to make it happen or help you find it.
What membership level is right for me, start or PRO?
Agritourism Accelerator START: This is a 3-month course that covers all aspects of starting and running a successful agritourism business. It's for you if you are thinking of starting up an agritourism business, or if you have an existing business and want to explore opportunities to expand, better market or just learn more about the agritourism industry. The focus is on planning.
Agritourism Accelerator PRO: This is for farmers and land owners who are serious about starting and growing their agritourism business and want more support, more in-depth training and tutorials, sessions with expert speakers, ongoing support and connect with others. You'll get access to all content in the Academy!
What are the payment methods for the Agritourism Academy?
You can pay either directly online with your credit card. If you prefer to pay via your bank, just email us and we'll send you an invoice: [email protected]
If you have any other questions, or want to have a chat about the Agritourism Academy, just send me an email: [email protected] or call me (Marijke) on +6421456451.
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Agritourism NZ 
PO Box 30
Queenstown, New Zealand
Phone: +64 21 456451
Email: [email protected] ​
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