Welcome to your resource page! How it works:

On this page you'll find the resources and videos of the 2022 Agritourism Success Programme. New resources (videos, tips, links etc) will be added on a weekly basis and we'll keep you posted via email on new additions.

NOTE: the material in the course is meant for registered course participants only. It is copyright © Agritourism NZ and no part of the  course materials may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying, recording, scanning or otherwise without prior permission of Agritourism NZ.

Here we go; Oct 2022

Wow, it's been a busy week for everyone. Now is the time to get started on planning your agritourism business and to learn more about everything that's involved in starting and running a successful business.


Where to start?
Let's take it one step at a time. 
This week, set aside a strategic planning block, 2 to 3 hours of uninterrupted time to work on your agritourism business.
If you make this a regular day in the week and time, the more it'll become a 'habit'. It's a way to keep making progress.
  1. Go through the planning sheets in your folder and fill in the gaps where you can.
  2. If you prefer to type the info on the planning sheet, you can download the sheets below.
  3. Have a think about your long term goals, your vision if you like. 
​Planning sheets for you to download:
Farm & Situation Assessment
File Size: 121 kb
File Type: docx
Download File
Business & Personal Goals
File Size: 206 kb
File Type: docx
Download File
Agritourism Success Planner
File Size: 152 kb
File Type: docx
Download File
Quarterly Planning Sheets
File Size: 140 kb
File Type: docx
Download File
Weekly Action Planning Sheets
File Size: 17 kb
File Type: docx
Download File
Check out this little video on time management and how to use the planning sheets:
Note: you can enlarge the video to full page by clicking enlarge the little icon at the bottom right of the video.

Researching your agritourism business idea
​November 2022

Downloads:
Research links
File Size: 277 kb
File Type: pdf
Download File
Choosing a business / brand name
File Size: 144 kb
File Type: pdf
Download File
​Note: you can enlarge the video to full page by clicking enlarge the little icon at the bottom right of the video.

November 2022: Stay up to date with tourism industry newsletters and research

​Sign up for newsletters to keep up to date of your region's and Tourism NZ's activities.
Here are the links:
  • Tourism New Zealand
https://www.tourismnewzealand.com/contact-us/newsletter-sign-up/  

Your RTO (Regional Tourism Organisation): 
Sign up for their newsletters and follow them on social media.
  • Tourism Central Otago: https://centralotagonz.com/tourism-central-otago/  (fill in newsletter form at bottom of the page)
  • Visit Hurunui: https://visithurunui.co.nz/ (fill in newsletter form at bottom of the page)

Check out your region's tourism plans and research.
Take note (or print off) the info that applies to your business and put it in your folder. When you're a bit further down the track, make an appointment with your RTO to get to know them. Their role is to promote the region and support operators.

Instagram tip
As you're already using instagram, start posting Agritourism pics from your property and use the following hashtags (for agritourism -related content only):
#Agritourismnz, and use your region's and Tourism New Zealand's hashtags to allow them to repost. Only post really great pics (or of cute farm animals etc). 

List of suppliers of cottages/tiny homes/removable homes etc 

Below is a list of businesses in NZ that build cottages (or prefab/removable). Disclaimer: I'm not endorsing any of them as I don't know most of these businesses. They are for you to research further. If you have any more to add, let me know and I'll add them to this list.

Nov/Dec 2022: Checklist Stage 1 

Below is the checklist to recap where you're at to date.  Download the fill, save it on your PC or laptop and then fill it in and resave. 
Agritourism Success Programme checklist stage 1
File Size: 686 kb
File Type: pdf
Download File

December 2022: Webinar "Planning your website Part 1"

Below is the webinar video. Next to it is the Worksheet: Planning your website Part 1, just click on it, download it to your PC and either print it or fill it out on the pdf.  Note: even if you haven't quite decided what your agritourism business will be, you can get started with the website. Just have a look at the 20 minute video!

Canva Graphic Design Tutorial: design your own logo and graphics for social media, your website etc.
Go to: www.canva.com to register for the free plan

January 2023

Webinar: Setting up your blog (mini website)
Go to www.weebly.com to register your free blog (mini website)

Content planning template:

Use the Content Planner below to plan content for your different channels  and audiences.
Content Planner
File Size: 28 kb
File Type: docx
Download File

Speaker Series 1: An interview with Kirstie McMillan - Managing Director of Farm to Farm Tours
Farm to Farm Tours' website:
​www.farmtofarm.co.nz/

Webinar: Pricing your Tourism Product
In this webinar, we'll have a look at the things to consider when pricing your product and the different pricing options.

Feb 2023
Webinar: Agritourism distribution
Learn about the different ways you can get your product to the customer, both to domestic visitors and international.
Then, make a decision with the type of distribution you'd like to start with.

Speaker Series 2: Interview with Beau Rapley - operating on someone else's farm
An option to generate income from agritourism is to have other operators bringing visitors to your farm. 
In this interview with Beau Rapley from Beau Rapley Guiding (www.beaurapley.co.nz), we discuss how this works.

Interview with Beau Rapley - how to create an exceptional visitor experience (Pt 1 & 2)

Learn how Beau creates exceptional experiences as one of NZ's top guides for the high end market. 
How can you create such experiences for your clients?

Health & Safety

Every business in New Zealand is required to have a Health & Safety Plan.
The Open Farms Handbook contains a wealth of information on Health & Safety (from page 14) that relate to hosting visitors on your farm. Click on the image to download it.
Here are a few more health & safety links:

March 2023
Qualmark Webinar

Qualmark handout

Download the file below. It provides more details about the criteria.
Qualmark Sustainable Tourism Business Award Criteria
File Size: 1130 kb
File Type: pdf
Download File

Interview Martin Hawes - Investing in agritourism

April 2023

Interview Amber Tyrell - Valley Views Glamping
Amber and Patrick Tyrell run an award-winning agritourism business in Kurow, NZ.
I talk with Amber what they offer, how they started off with marketing their business, how they achieved a large following on Instagram and Facebook (over 15,000 followers on each), what's unique about their business, what type of customers do they get, and finally some tips for others starting in agritourism.
Check out their website: www.valleyviews.co.nz/

Instagram for your agritourism business

Part 1: Stats, your profile, #s
Instagram Resources/tutorials:

Hashtags ## you can use for your instagram posts

Hashtags are like a search word that make it easy to find your Instagram account. People follow Instagram accounts, but also #hashtags that are of interest for them. For example, I follow #agritourismnz and everyone that uses that hashtag then appears in my feed.  
Tip: check what hashtags other (large) accounts are using.
Use about 10-20 hashtags (less is fine too)

Below are some ideas for hashtags relevant to an agritourism business:
  • Your own business's hashtag e.g.: #thegrumpymerino 
  • Your region's hashtag e.g. #centralotagonz, or more specifically #alexandranz
  • Hashtags specific to the topic in the photo or video, eg. #highlandcows
  • #agritourismnz
  • #agritourism
  • #nzfarming
  • #nzmustdo
  • #purenz
  • #dosomethingnewnz
Now, make your own list!

Instagram for your agritourism business
Part 2
How to create and manage scheduled posts and Reels on Instagram: 
https://help.instagram.com/439971288310029

May 2023
Planning & improving your website
Links mentioned in this webinar:

June 2023
​Pricing your agritourism product

July 2023: Marketing Planning webinar
Links to review sites:
Links to OTA's (online travel agencies) sites:
Branding links
DIY website builders:
Online booking platforms:
For accommodation:For activities: ​
Email Marketing Platforms:
Listing on Tourism New Zealand's website (free)
Working with 'trade' (Inbound Tour Operators / travel agents)
Social media platforms​ (for business)​
Systems / planning
Agritourism NZ 
PO Box 30
Queenstown, New Zealand
Phone: +64 21 456451
Email: [email protected] ​
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