New article in NZ Grower & Orchardist: Growing revenue with tourism

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I had the pleasure of working with Carly Gibbs, writer for Horticulture's NZ Magazine "NZ Grower & Orchardists on an article about the opportunities in agritourism.

The article highlights the rising popularity and potential of agritourism in New Zealand, showcasing how rural landowners like Tim Rosamond are transforming their agricultural properties into tourism experiences. Tim, a former IT executive, now runs Avocado Tours NZ on his 3.8-hectare orchard in Katikati. Tourists are often awed by his tall, widely spaced avocado trees, which resemble a forest park. His tours, which include tastings and educational insights, cater to a range of visitors and provide an additional income stream alongside traditional avocado growing—especially important in a volatile market.
The story illustrates how agritourism offers a valuable diversification opportunity, even for those with small landholdings. Marijke Dunselman, CEO of Agritourism New Zealand, emphasizes that a large property isn’t necessary—some operators succeed on just half a hectare with high-value offerings like luxury cottages or boutique experiences. Agritourism ventures like glamping, food experiences, cycle trails, and eco-cabins (e.g. PurePods) are becoming increasingly popular, and some, like a young South Island couple, are generating substantial income.
Agritourism’s appeal lies in authenticity, education, and connection to land and food. International visitors are especially drawn to horticultural experiences, which are seen as accessible and non-confrontational. Programs like the Agritourism NZ online training and industry advice from groups such as Kiwifruit Vine Health help ensure biosecurity and sustainability standards are maintained, making agritourism a professionally viable path for growers.
The article also touches on the wider impact of agritourism on regional economies and tourism strategies. Oscar Nathan from Tourism Bay of Plenty notes that it supports sustainability, attracts high-value visitors, encourages travel to lesser-known areas, and aligns with global trends like “slow travel.” The success of Kiwifruit Country Tours, which hosts thousands of cruise passengers each season, underscores the potential scale and market reach of agritourism. As one guest summed up after visiting Tim’s orchard: even an avocado skeptic can be converted through a good story and a great guacamole.

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