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Many farmers and growers, looking to diversify their income, are exploring agritourism. From sleeping huts and hunting to walking trails and cheese making, more and more in the primary sector are seeing how they can introduce tourism into their operation. But is getting into agritourism as simple as throwing up a sleeping hut on the back blocks and putting up a website?
In a word: No. One woman is helping our primary producers unlock their tourism potential: Marijke Dunselman, leader of the industry body Agritourism New Zealand joins the conversation.
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AuthorMarijke Dunselman Archives
February 2026
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