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Photo: 2024 Trade Workshop Taranaki

Registrations open for the 1-day workshop on the 26th of June 2025:
​
​How to grow your international market by working with the travel trade


After last year's success of this workshop in the Taranaki and the Manawatū regions, it's your turn now, Southland!
There are two workshops scheduled; one in Invercargill and one in Te Anau.
​

Date: 26th June 2025
Location: Invercargill
Time: 9am to 4pm
Download workshop flyer

Did you know that over 60% of international visitors book through trade partners? These are also the higher spend visitor.

Join this interactive, practical 1-day workshop and gain the knowledge, tools, plan and strategy to successfully work with inbound tour operators, wholesalers, and travel agents.
  1. Understand how international distribution works.
  2. Learn how to price, package and present your product to the tourism trade.
  3. Build key industry connections & grow your international reach.

Come away with a clear strategy and the confidence to work with inbound tour operators and wholesalers effectively and grow your international market.

Who is it for?

Tourism operators who are interested in growing their international market by working with the tourism trade.
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Presenter

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Marijke Dunselman has over 26 years of experience in the NZ tourism industry, including managing Tourism Southland (RTO) and running the Smartourism Marketing Collective for 20 years. She has extensive trade marketing expertise, has attended TRENZ 18 times, yearly trade visits, and has represented major operators and regions at Tourism New Zealand events like KiwiLink. She's also worked with many operators in obtaining Qualmark accreditation, including Agritourism NZ’s Qualmark Gold status. For over 24 years, she has provided consultancy services to hundreds of tourism operators and delivered workshops attended by thousands. She is also an international conference speaker.
(click here for bio).

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Any questions?

​If you have any questions before registering or to see whether this workshop is for you, please email [email protected] or call Marijke on 021-456451.

​Investment / Funding 

This workshop is registered with the Regional Business Partner Network. To explore if your business is eligible for up to 75% funding support, contact your local Regional Business Growth Advisor [email protected]. 

$800 +gst per person for the full day workshop. Part-funding (75%) is available for qualifying businesses (so your cost is only $200 + gst).
​Includes workbook, morning & afternoon tea. 

​If you have any questions before registering, please email [email protected] or call Marijke on 021-456451.

    Register now to secure your place

    As spaces are limited for each workshop, register now to secure your place. Once registered, we'll send you the preparation questions.
Submit

Trade workshop content:

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Setting the scene: 
  • Who’s who in tourism
  • Your region tourism stats
  • International distribution explained
  • Why work with the tourism trade?
  • Main markets in-depth
  • 2025 Visitor trends

Preparing to work with the travel trade
  • Product development for the international market 
  • Promotional tools
  • Information the trade needs from you
  • Pricing & preparing your rates (all about commissions)
  • Presenting your product to the tourism trade
  • Qualmark

Starting to work with trade
  • Your inbound tour operator and wholesaler contact list
  • Your product presentation
  • Your website
  • How to develop relationships with inbound tour operators and wholesalers 

Growing your business through trade
  • Your international distribution strategy
  • Customer experience / reviews
  • Hosting trade famils and international media
​and more...
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Agritourism NZ 
PO Box 30
Queenstown, New Zealand
Phone: +64 21 456451
Email: [email protected] ​
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